Red Carpet Must

Last night's Red Carpet Event for the grand opening of 'Ripley's Believe it or Not' was awesome. I pulled up in a 'stretch limo' and walked down a press line that was simply phenomenal. Conservatively, 50-70 cameras, 5-7 television interviews, and the whole museum filled with Times Square, 'Theatre District' personnel. All very cool, professional, highly sophisticated and much appreciation shown to Naked Cowboy and value added to New York City. Constant testimonials of pride and respect, very humbling, and affirmative. Some column writers from 'Gothamist,' 'Gawker,' 'Villiager,' 'Daily News,' 'New York Post,' 'New York Times,' you get the point, very incredible experience. I got photos taken with many, 'Jennifer McCarthy' a highlight, very sweet, endearing woman. Walking out of the event, in the night of Times Square a major frenzy. Stopped by 'Hard Rock Cafe' for massive crowd interraction, then 'Planet Hollywood.'
Today began in Marketing mode. Listening to 'Joe Polish,' 'Genius Network' and an interview with 'Joe Sugarman.' He was the main guy involved with marketing the 'Blueblocker Sunglasses' and many marketing successes. Talking about psychological triggers to making a positive purchasing decision. I'll list some from memory, with application and try no to spit out verbatim the entire book as I've read them all, everybody's, countless times.
1. Guilt - sending a nickel in the mail and asking to save starving children or standing out in the freezing cold in underwear.
2. Involvement - getting prospective client to fill out a questionaire or grabbing an individual by the ass cheek, burying your lips into the side of their head while forcing them to grab your tit or ass.
3. Curiosity - making a catchy headline like, 'Stop, stopping' or standing in the middle of an intersection in you underwear in the middle of a megapolis playing a guitar for no apparent reason.
4. Satisfaction Conviction - guaranteeing a return of all money spent on a product plus interest or effectively saying, grab my ass, laugh at me, take my photo and continue to laugh at me, either way, your taking my product with you and whether you love or hate me, you're effectively working for me from the moment of awareness til death, or renewed life.
5. Continuity - having a subscription that comes monthly to give ongoing support for your positive buying decision or knowing with certainty, that the commercial landscape will continually proffer reference and visual display of reference to your initial awareness of Naked Cowboy guaranteeing continued uplifting thoughts and actions based upon them.
6. Story Telling - Self explanatory. Go to writing section of nakedcowboy.com to read the greatest success story ever told or stand within ten feet of me at any time humans are present and listen to the remarkable stories that proliferate around me as they do all legends.
7. Patentabililty/Trademarkability - Who can compare to Naked Cowboy? Who cares, I home many. Send em' out in mass. I'm here on Earth to inspire others to 'whip out their balls of steel.'
Continued Reading
'Tipping Point' and 'Blink' by Malcolm Gladwell
'22 Immutable Laws of Marketing'
'Radical Marketing'
Just brushing up by seeing the index and appendix to trigger arsenals of data that will rise to the concious level as I proliferate all day.
Note: For anyone new, I would suggest 'How to Win Friends and Influence People,' by 'Dale Carnegie' before anything this detailed as a winning personality is what all the technique in the world is about. Detailed sales, of course, belongs to 'Zig Zigler.'